Captiol Ad Watch

By Janie Amaya

Capitol Ad Watch is back this week. The ads winner for Nov. 8 is the Coalition to Protect America’s Health Care, which placed four ads in the National Journal, National Journal Daily, Politico and The Examiner.

The group’s ad message is largley aimed at urging lawmakers in DC to avoid cutting federal entitlement programs like Medicare and Medicaid. The ad buy comes just two weeks before the congressional deficit committee is scheduled to release its plan to trim the nation’s deficit by $1.3 trillion over the next ten years.

Republicans on the committee are reportedly urging Democrats to consider cutting healthcare spending rather than raising taxes.

Trailing behind with three ads was Altria, an American tobacco product manufacturer whose ads claimed that it has changed its business model to find solutions to today’s tobacco issues.

In most of the publications mentioned above, the thrid place advertisers include an array of businesses and organizations within the education and new technology industry. Some include tech school United Technologies, The George Washington University, which highlighted its master’s program in Molecular BioTechnology, Clean Coal AmericasPower.org and Solar Works for America.org.

The American Lung Association also took out two large ads.