Policymakers must also focus on the small business sector during credit crunch

David Schroeder, president of the American Enterprise Bank, speaking on behalf of the Independent Community Bankers Association, says that “policymakers must also focus on the needs of the small business sector during this economic slowdown.” He says Small Business Administration (SBA) loan programs should “bolster small business credit in economic slowdowns,” but instead the number of SBA loans being made is plummeting. (0:26)
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[Sahil Parikh]

David has a point there. Sufficient research has shown however, that at such times (and indeed at all times) - you need to control and systemize your processes. You NEED to find the sweet spot of your business and constanty work on it. . I also think that ‘In creating a sustainable competitive differentiation, how you sell is more important than what you sell’. So i guess another formula could be Identify + Qualify + Propose + Close (and this is true – recession or no recession)!

Hope this doesn't sound like a shameless plug but i've been developing a solution to some of these problems related to processes - a project collaboration tool called http://www.deskaway.com" rel="nofollow"> Deskaway . A free version exists and an enterprise version is not too expensive either. The point is, small businesses can survive the recession or atleast the impending recession if they can look to maintain a tight leash on their core functions.

If you happen to look at the application and like it and review it - then do let me know!