Talk Radio News Service: News, Politics, Media

By Antonia Aguilar - University of New Mexico / Talk Radio News Service

Although the debate over health care reform may be over, a significant struggle remains, an executive for America's Health Insurance Plans (AHIP) said Friday.

“Everyone who thought getting a bill done was the hard part, you're in for a surprise," said Scott Keefer, the Vice President of Policy Development for AHIP's Center for Policy and Research. "Implementation in many ways is going to be an equal challenge."

Alliance for Health Reform Chairman Ed Howard, who appeared with Keefer, outlined a number of the changes that private insurers will soon need to tackle.

“There are sweeping changes in store for the private insurance industry and they are going to effect what gets sold, to whom, at what cost and in what form the sale gets made,” said Howard.